Punjab Sindh – Contemporary Dairy

Punjab Sindh is a dairy brand offering a wide range of products, including milk, curd, shrikhand, basundi, ghee, and flavoured milk. OH! Design Studio was commissioned to redesign the entire product portfolio with a fresh and contemporary visual identity.

Inspired by European minimalism, the packaging system moves away from traditional dairy imagery and instead embraces a clean white aesthetic combined with carefully selected category-specific colours. This approach creates a cohesive product family while ensuring clear differentiation across the portfolio.

The result is a modern dairy packaging design system that enhances shelf visibility, improves brand consistency, and positions Punjab Sindh as a progressive player within the FMCG dairy sector.