Pasticcino

For Pasticcino, Que Cálido Studio developed a packaging system for a growing line of alfajores and cookies built around a simple idea: let the product speak for itself.

The challenge was to create a family of packages that felt bold and contemporary while highlighting what matters most: the food inside.

Large product photography, oversized typography, and a vibrant colour system work together to create a clear and appetizing visual language across the range. Rather than relying on illustrations or decorative elements, the packaging puts the product front and center. Every cookie, filling, texture, and ingredient becomes part of the design, turning the packaging into a window that celebrates the quality and generosity of the product itself.

The result is a flexible packaging system that brings consistency to the collection while giving each variety its own personality, creating a shelf presence that feels simple, warm, and instantly recognizable.

Que Cálido Studio is a branding and packaging design studio based in Buenos Aires, creating brands, packaging, and visual systems for food brands, restaurants, startups, and companies bringing new ideas into the world.