Secret Garden: Opening the Door to a World of Taste

Background

Secret Garden is a brand of low-alcohol beverages for the national retailer Pyaterochka, inspired by the idea of ​​a “secret garden”—a space where familiar flavors conceal new experiences and atmospheres. The team was tasked with creating a brand that would stand out on the shelf and transform each flavor into a unique story.

Challenge

The UPRISE team was tasked with developing a visual brand system for cider and mead that would highlight the naturalness and character of the drinks and create a recognizable brand image.

Solution

The UPRISE design team based the concept on the metaphor of a window into a secret garden. Each fruit on the packaging becomes a portal to a unique world of taste: behind the apple are cozy orchards, behind the orange and grapefruit are Mediterranean landscapes with Greek motifs, and behind the northern berries is the rugged beauty of Nordic nature. A symbolic key, opening the door to a new taste experience, became the unifying element of the entire line. For the visual design, original illustrations were created in the style of classic engravings, highlighting the traditional character of the drink and giving the brand recognition.

Special attention was paid to typography: the logo and signature lettering were hand-designed to convey the atmosphere of classic cider and mead, creating a unique visual language for the brand.