ASUPA

ASUPA is a premium functional beverage concept by WORK AND COMPANY, created for the modern wellness consumer and inspired by the ritual of nourishment through food.

Rather than following the category’s reliance on fruit or dessert-inspired functional beverages, ASUPA elevates hydration into a more refined, culinary experience, combining globally inspired savory recipes like Thai Coconut Curry with nutrition that delivers clean energy, hydration, collagen, creatine, functional mushrooms, and prebiotic fiber.

A restrained palette of deep navy, refined typography, and minimalist ingredient iconography creates a visual system that feels sophisticated, calming, and intentional, positioning ASUPA as an elevated wellness experience where performance meets mindful living.