Carte D’Or Petite Bar Ice Cream

The packaging design Carte D’Or brand’s new Petite Bar range combines the brand’s premium identity with a bar format that introduces a different experience to the ice cream category. Bringing a global trend with its small-sized, shareable concept into Turkish market, Petite Bar offers a contemporary consumption experience while maintaining the elegant and refined image associated with the Carte D’Or brand.

To reinforce the brand’s premium positioning, gold was adopted as the dominant visual element throughout the packaging. Rich burgundy and deep brown tones complement the gold palette, creating a sophisticated appearance that enhances the product’s indulgent character while providing clear variant differentiation. Combined with a clean yet striking composition, these elements help the range achieve a distinctive shelf presence.

Design Director of the agency Dr. Orhan Irmak underlines the importance of illustrations: “Our inhouse illustration team put a lot of effort for this project because product illustrations play a central role in communicating the Petite Bar format, clearly showcasing the bars’ compact size while offering a preview of the product experience. The fruit and caramel fillings are revealed through detailed cross-sectional illustrations, while ingredient visuals surrounding the bars further emphasize flavor and reinforce the product’s rich taste appeal.”

Established in 2004, Orhan Irmak Tasarim is the leading branding and packaging design agency in Türkiye. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in Berlin, New York, Moscow, Shanghai, Brisbane and Sao Paulo.