Garden Gadz FUN Apple Snacks

Creative agency Brain Tank developed the packaging design for the new Garden Gadz FUN line of apple snacks—a sub-brand that takes the apple snack category to an entirely new level of flavour experimentation. The unusual combination of natural apple and chewing gum called for a new brand architecture, a contemporary packaging design language, an intuitive flavour navigation system, and a scalable design platform to support future growth.

The core idea was to redefine the fruit chip category. Rather than relying on the traditional narrative of “healthy snacking,” the new design communicates a different message: “We’re energetic. We’re free to be unconventional.”

“We wanted to move away from the typical image of a healthy product that strictly follows established category conventions. This new range is all about bold flavour, light-heartedness, and a sense of fun,” says the Brain Tank team.