CBD drink JAHZER by Brain Tank

Seven Monkeys — JAHZER — is not just the launch of a new brand, it is the creation of an entire category of beverages that did not yet exist on our market. We came up with it for ourselves, so that drive and chill could coexist peacefully in one can, but it turned out that everyone wanted it.

The task: to build a brand from scratch that doesn’t copy any of the players on the shelf and immediately stands out with its own character. To create a design that you want to carry with you, take pictures of, show your friends, and take to parties.

A vibe that sells itself

We didn’t “draw a label” — we collected feelings. To make JAHZER look and feel just right, we:

created an identity that is both loud and chill;put together colors that pop on the shelf and patterns that are easy to recognize;made packaging that is pleasant to hold and difficult to put down;

The result: a brand that doesn’t chase trends, but sets the pace itself. And yes, now it’s yours too.