Rye Character on the Shelves!

Objective: How to brightly introduce new rye baguettes KhrumTeam to the market, make them recognizable among young people and emphasize their uniqueness while maintaining a connection with the main brand

Solution: We relied on a bold contrast of colors and textures to make the packaging instantly eye-catching. Graphic elements and images inspired by street culture became the key to the heart of the youth audience.

The new design of KhrumTeam packaging is not just a wrapper, but a manifesto of taste and style. As an unknown sage once said: Life is too short to eat boring snacks. And we are confident that these rye baguettes will be the crispy rebellion that will wake up your taste buds and make the store shelves talk in a new way!