Value segment design

Design at its best for the value segment

Task: Create a packaging design for a new Uzbek yogurt brand “Engil” by “Musaffo”

Idea: Show how natural and tasty packaging design can look in the value segment Andrii Franchuk, Brain Tank Creative Director: “We included the visualization of bright and appetizing yogurt tubs in the packaging design, which attract attention, causing an irresistible desire to feel the yogurt on your tongue. Here, the colors and macro composition of fruits are needed not only for aesthetics. They are like an unexpectedly joyful invitation to pamper yourself. Thanks to this approach, we differentiated the brand among its competitors in this segment.”