Gentile

Gentile is a wine collection inspired by the timeless beauty of summer. Created to capture the season’s freshness, joy, and unforgettable moments of togetherness, each label tells a story of the sun, the sea, and long summer days, offering an experience that goes beyond the taste of the wine itself.

How can the fleeting magic of summer be captured in packaging? The concept is built around the visual rhythm of the season. The collection is unified by a deep, dark blue inspired by the starry summer sky, bringing depth to the design. In contrast, delicate white lines evoke the movement of the sea and the interplay of light between day and night, the sun and the moon. Together, these elements create a harmonious visual language that is fresh, calming, and subtly mysterious.

While sharing a cohesive identity, each label expresses the unique character of its wine. For Malvazija, a light blue palette reflects clear skies and the airy feeling of summer. The design radiates lightness, clarity, and optimism, evoking the freshness of the sea and the carefree spirit of long summer days. For Merlot, a striking gradient transitions from warm orange to deep blue, echoing the beauty of a sunset fading into the approaching night. The design conveys warmth and intimacy, inviting moments of reflection and slow enjoyment.

The result is more than a wine collection, it is a memory captured in a bottle. By bringing together aesthetics, emotion, and identity, the design creates a lasting impression while inviting consumers to experience the magic of summer all year round. Every bottle offers a chance to rediscover the warmth, colors, and scents of the season, turning every glass into a return to summer.