TOMAZ

The close-knit Tomaz family carries on the tradition of winemaking from generation to generation within the fertile vineyards of the unique Motovun terroir. This unbreakable bond between the family and the terroir led to the development of a new logo – combining the letters “TM”, in which “T” symbolises the Tomaz family, and “M” stands for Motovun.

The rebranding revolves around the concept of “frameless wines”, inspired by Tomaz’s unconventional approach. The centrally positioned striking frame brings together verbal and visual communication, evoking a work of art, with the motif of the Motovun terroir overflowing from it.

Sparkling wines are reminiscent of the bubbling Mirna River, teeming with life. The distinct soil of the Motovun region, featuring characteristic cracks, whose unique composition provides for recognisable minerality and freshness, is imbued in the collection of fresh wines. The aged wines, tamed and rounded off in oak barrels, are inspired by the motif of the pedunculate oak that prevails in the fairy-tale Motovun forest. It is also home to the most exclusive Istrian food ingredient, the white truffle, whose motif is associated with premium wines due to its prestigious feature.

Each wine has an additional label, similar to those found in artwork exhibits, providing information about the author, place, variety, method, and time of creation. The use of extra paper emphasises its didactic function.

Further interaction is achieved through QR codes that extend the story beyond the boundaries of physical labels. By scanning these codes, wine enthusiasts discover videos showcasing Motovun motifs, inviting them on a sensory exploratory adventure guided by aromatic notes and wine scents. This interactive experience establishes a stronger connection between consumers, the winery, and the terroir.