Manavi – Sparkling Wine Label Design

A distinctive label design created for Manavi Georgia’s sparkling wine collection, bringing together the rich character of Georgian winemaking with a fresh, contemporary visual language. The design was developed to reflect the origin and identity of the wine while creating a sophisticated and memorable presence on the shelf.

The concept draws inspiration from Georgia’s long-standing wine culture and the celebratory spirit of sparkling wine. Expressive custom illustration, refined typography, and carefully considered decorative details work together to create a sense of elegance, craftsmanship, and authenticity. Rather than relying on traditional wine codes alone, the design introduces a more modern and artistic interpretation of Georgian heritage, giving the collection a distinctive personality.

Each label was carefully composed to achieve a balance between visual richness and clarity. The combination of colors, illustration, typography, and carefully positioned graphic elements creates a cohesive identity across the range, while subtle variations allow each sparkling wine to maintain its own character. The result is a collection that feels premium and contemporary, while remaining connected to its Georgian roots.

The project included the development of the complete label design concept, custom illustration, typographic treatment, graphic composition, and realistic packaging visualizations. From the initial creative direction through to the final presentation, every element was developed to create a refined packaging experience that communicates quality, celebration, and a strong sense of place.

The final result is a sparkling wine identity where Georgian heritage meets contemporary design, transforming each bottle into a distinctive expression of origin, craftsmanship, and celebration.

See more on: https://mws-branding.com/projects/manavi-sparkling-wine-packaging-label-deisgn?back=1&keyword=null&page=1&page_type=categories&ppr=5