Scotch Blue – Brand Renewal & Package Design

We developed a rebranding project for ‘Scotch Blue’, the best whiskey brand in Korea.

The purpose of rebranding ‘Scotch Blue’, an authentic Scotch whisky brand, was to reestablish the brand identity.

In order to carry out the mission, we rebranded it with a trendy and modern sensibility to match the sensibilities of luxurious and young consumers.