AYDA

AYDA is a natural electrolyte drink for people who stay active for the experience, not for athletic performance.

The brand challenges the conventional sports-focused image of electrolyte drinks, positioning hydration as a natural part of everyday outdoor activities — from cycling and hiking to SUP trips, spontaneous getaways, and days spent outside with friends.

The name AYDA comes from the Russian expression “айда” — an informal and friendly way of saying “let’s go.” This idea of invitation became the foundation of the brand identity.

Each flavor combination is represented by a pair of ingredient-based characters sharing a tandem bike. Rather than simply showing what the drink contains, the ingredients become part of the brand’s world — playful, social, and always ready to go somewhere.

The perspective-driven AYDA wordmark reinforces this sense of spontaneity and forward motion. Together, the typography and illustrations create an identity that moves electrolyte drinks away from competitive sports and into the context of shared experiences, exploration, and active leisure.

Flavors: Cucumber + Lime, Yuzu + Strawberry, Peach + Hibiscus, Watermelon + Mint.