CAPRICE

CAPRICE

AOP Côtes de Provence — 2025 Vintage — Rosé Wine
Grenache, Syrah

Artistic Concept
The Essence of the Design

CAPRICE is an ode to lightness and the sensuality of movement.

The label seems alive, like a silk drape that embraces the bottle. It captures the breath of the wind, the fluidity of rosé and the grace of the moment when light passes through glass.

Inspiration

The design draws inspiration from fabrics moving in the Mediterranean breeze—an homage to Provence, its sails and its softly tinted sunsets.

The material evokes skin, softness and a gentle caress: a wine that speaks of both the body and the air.

Visual Language
Palette
Powder pink: the wine’s tenderness and the evening light.
Satin gold: sophistication and the warmth of the South.
Transparent glass: purity, authenticity and the true character of the product.
Material and Texture

The label is conceived as a textile sculpture: rather than being printed, it takes shape through folds.

Its curves create a sense of perpetual movement, like a wave or a breath of air.

The contrast between the softness of the draping and the precision of the typography embodies an elegant modernity.

Typography

CAPRICE appears in gold capitals, conveying confidence and refinement.

The typeface is understated and balanced, allowing the material to speak.

The Symbolism of Movement

The draping is more than decoration: it is the heart of the concept.

It expresses freedom of movement, the spontaneity of pleasure and the beauty of a fleeting moment.

CAPRICE is a wine that follows the rhythm of the day—the movement of the wind, of laughter, of desire.

CAPRICE — The Breath of Rosé.

Modernity and Emotion

This design embodies the new generation of Provence rosés:

Sensual minimalism, without artifice.
Expressive materiality, where form becomes emotion.
A balance between art and product, craftsmanship and innovation.

CAPRICE does not seek to seduce: it invites you to feel.

It is a wine that speaks of the moment, of movement and of fleeting pleasure.

Suggested Sensory Profile

Colour: Pale pink, luminous, almost pearlescent.
Nose: White flowers, peach and orange zest.
Palate: Fresh and airy, with an elegant, saline finish.
Emotion: The sensation of a warm breeze against the skin.

VALERIE COLACE