CATENA ZAPATA

CATENA ZAPATA ARGENTINO — Valérie Colace Edition
Malbec 2023 — Mendoza, Argentina

🔶 1. Brand DNA

Essence

A red wine born of fire and rock, symbolising the Argentine land and transformation.

The Valérie Colace edition elevates Malbec through an artistic interpretation: the cracked texture becomes a memory of the soil, copper becomes a trace of the volcano, and matte black embodies the wine’s depth.

Mission

To reveal the power of Mendoza’s terroir through a contemporary, mineral-inspired aesthetic. A wine that tells the story of the tension between the warmth of copper and the coolness of stone.

Values

• Authenticity of terroir
• The elegance of controlled fire
• Art and material
• Argentine excellence

🧱 2. Visual Identity

Palette

• Matte black: rock, night and depth.
• Burnt copper: lava, passion and warmth.
• Understated gold: inner light and mastery.

Symbolism

The cracked textures evoke the fractured earth’s crust and the birth of wine amid the tensions of the soil.

The tectonic squares represent structure, strength and stability after chaos.

Copper is the trace of fire, the memory of the volcano.

Typography

• Catena Zapata: heritage, excellence and prestige.
• Argentino: pride in the terroir.
• Valérie Colace Edition: an artist’s signature, embodying creative fire.

🍷 3. Sensory Profile

Colour

Deep red, almost incandescent, with garnet and copper highlights.

Nose

Ripe dark fruit, cocoa, leather, warm stone and a hint of smoke.

Palate

Dense, fleshy and mineral. A bold attack, a firm structure and a long, fiery finish.

Emotion

The sensation of a contained fire, of a strength that seeks not to dominate but to exist fully.

🧭 4. Positioning

Segment

A premium red wine for those who appreciate power and bold design. A collector’s wine for connoisseurs and aesthetes.

Drinking Occasions

• In the evening, alone or in intimate company.
• To celebrate victory, creativity or letting go.
• In a quiet, stone-lined setting with an almost sacred atmosphere.

Brand Promise

“Argentino — The Fire Beneath the Rock.”

Differentiation

A sculptural, textured, tactile design.

A visual identity that tells the story of wine born from scorched earth.

A sense of controlled power, rarely expressed in Malbec.

✒️ 5. Official Brand Story

Short Narrative

Beneath the earth of Mendoza, fire lies dormant.

Argentino was born from this tension: lava becoming vine, rock becoming wine.

Every sip is an ember; every bottle, a controlled eruption.

Long Narrative

Argentino tells the story of fire meeting fruit.

In Mendoza’s volcanic soils, the vines cling to stone, drawing strength from ancient heat.

This wine is a tribute to material, transformation and the beauty of chaos.

It does not seek softness: it asserts power, depth and truth.

🏷️ 6. Technical Wine Specifications

⚡ 7. Brand Signature

CATENA ZAPATA ARGENTINO — Valérie Colace Edition
The Fire Beneath the Rock.

Credits: Concept Design
Name: Valérie Colace
Project Status: Published, fictional concept — for portfolio/demonstration purposes
Project Type: Identity
Market Region: Europe
Deliverables: Art Direction, Brand Identity, Illustration, Label Design
Keywords: #wine #alcohol #ArtDirection

🖤 CATENA ZAPATA ARGENTINO — Valérie Colace Edition