FUNCTNL Supplements | Brand Identity & Packaging Design

ABOUT

FUNCTNL is a gut-led performance nutrition brand built on a simple belief: when the core functions better, everything performs better. Formerly known as ActiHealth, the brand evolved beyond traditional supplementation to take a more holistic approach to performance – one rooted in digestion, recovery, energy, hydration, and long-term wellbeing.

Built around the philosophy of “Own Your Core,” FUNCTNL reframes gut health as a performance advantage, creating products designed to support how people live, move, recover, and thrive every day. The challenge was to translate this broader philosophy into a brand that could feel scientifically credible without becoming clinical, and aspirational without losing trust.

SOLUTION

We led the transformation from ActiHealth to FUNCTNL across naming, brand strategy, verbal identity, visual identity, packaging, and creative direction. The entire system was built around the idea of functional clarity – making the purpose of every product immediately visible and intuitive.

A bold typographic identity establishes a confident foundation, while a category-led colour system creates clear differentiation across the range. The packaging hierarchy was deliberately structured around function, allowing consumers to understand what each product does without navigating unnecessary visual complexity. Together, these elements create a visual language that feels contemporary and performance-driven while retaining the credibility expected from a science-led nutrition brand.

RESULT

FUNCTNL transforms a collection of supplements into a connected performance system. The resulting identity makes functionality visible across every touchpoint, creating a brand that is modern, recognisable, and built to scale as the range grows.

By bringing strategy, naming, visual identity, and packaging into one cohesive system, FUNCTNL moves beyond the conventional language of supplementation to establish a clearer, more purposeful expression of performance nutrition – one designed for long-term growth rather than individual products alone.