ORAVI

ORAVI, derived from Ora Vitis (Latin for “edge of the vine”), is poetic, referring to the place where wine is born; the wine theme is immediately apparent, but without being banal.

The ORAVI brand is positioned as a line of young dry red wines (Young Red Dry) with a modern, dynamic visual style.

The current collection features three varieties: ORAVI Merline, made from Merlot; ORAVI Pinora, made from Pinot Noir; and ORAVI Cabera, made from Cabernet Sauvignon.

The design is minimalist: the deep black background of the bottles highlights the simple color accents—blue for Merlot, lime green for Pinot Noir, and red for Cabernet Sauvignon. The geometric pattern of stylized cells alludes to the structure of a grape cluster, while the contrasting typography and compact logo reinforce the premium and contemporary feel. The line is aimed at a customer base that values ​​style and a fresh flavor profile—the term “Young” in the name underscores this idea.