sunbase®

Introducing sunbase®

Sunbase is a high-protection SPF 50 sunscreen line enriched with hyaluronic acid and astaxanthin, available in a standard and a waterproof formula. The packaging concept translates the effect of the product directly onto the box: a grainy gradient moves from sky blue to golden brown along the shape of the tube, visually mimicking the skin tanning under the sun. The two references are differentiated through a simple color shift in the background (white for the classic version, pale blue for waterproof) while the tube gradient remains the unifying signature across the range. A refined serif logotype contrasts with clean sans-serif product information, keeping the hierarchy legible and the overall look minimal and premium. The result is a cohesive, easily scalable identity that communicates the product’s core benefit at a glance, staying true to the brand’s “effortless” sun care positioning.