The Beaufort Bar Vodka

United Creatives designed the first house spirit for the iconic Beaufort Bar at The Savoy in London, a vodka made by The Boatyard Distillery in Ireland.

The design takes its cues directly from the Beaufort Bar’s Art Deco interior, translating its character into a refined label design. The label was designed to feel like an extension of the bar itself. Art Deco-inspired details to feel at home within the Savoy.

The label was printed on black Colorplan stock with a single metallic red foil, to create contrast against the dark substrate. A subtle emboss is used to highlight key elements of the design, adding depth to the finished bottle.

This project results in a distinctive house spirit that brings the character of one of London’s iconic cocktail bar into a tactile piece of packaging.