Douzenis Polyphenols

DOUZENIS Polyphenols

Overview __ DOUZENIS Olive Oil S.A. has been cultivating and producing extra virgin olive oil in Astros, Arkadia, Greece since 1933. This packaging project reintroduces the brand to a premium international market, centering its identity around a single, powerful truth: exceptionally high polyphenol content.
The Challenge __ To design packaging that communicates both scientific credibility and emotional warmth. The product needed to stand apart from the visual conventions of the EVOO category, away from predictable greens and golds, while remaining unmistakably Greek, unmistakably premium, and shelf-ready for international retail.
The Approach __ Three distinct design directions were explored before arriving at the final concept. The chosen direction builds its identity around a geometric triple olive leaf motif, a restrained two-color palette, and a typographic system that balances heritage with contemporary clarity. Every design decision serves a single purpose: to make the bottle worthy of what’s inside it.

The Symbol: Α triple overlapping olive leaf rendered in clean white line work. The motif is architectural yet organic, timeless yet contemporary.

The Color____ Dusty Steel Blue: The color carries associations of clarity, the Aegean, scientific trust, and morning freshness, all aligned with the product’s health and wellness positioning. White: creates maximum contrast without aggression, allowing the illustration to feel almost engraved into the surface.

CREDITS

Creative Direction & Design: Aspa Chroneou

Glass Decoration: Berlin Packaging

Client: Douzenis Olive Oils SA

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