Tehara

A simple way to enjoy tea.

Tehara was born from an idea that is as everyday as it is unique: using a spoon as the starting point for a new way to enjoy infusions.

The name emerged by combining “tea” and “spoon” (té and cuchara) into a word that is soft, direct, and evocative. From there, we built an identity capable of carrying this concept across every brand touchpoint.

Stationery, apparel, the website, communications, and packaging all share a simple, natural language—brought to life through materials and resources that align with the brand’s eco-conscious, organic ethos, such as sustainable papers, water-based inks, and cotton.

The project also includes the design of a wooden spoon, crafted specifically to enhance the experience of preparing and enjoying both hot and cold infusions.

An identity rooted in an everyday object, transforming a small ritual into an experience.