Hola Granola

Design: Doblegiro
Director: Guillermo Landero
Art Director: Luis Aguila
Project Type: Produced, Commercial Work
Client: Cuisine&Co
Location: Chile, Argentina, Colombia, Perú
Packaging Contents: Granola
Packaging Substrate / Materials: Paper Box
Printing Process: Offset

The Cuisine&Co Granola wants to be the protagonist of your breakfasts, so “Hola Granola” is born as a symbol of the first greeting of the morning, full and bright colours which also mixes the illustration of the bowl and the photograph of the product to highlight its tasty characteristics. The product also communicates in first person messages such as “I’m very crunchy”, which gives it dynamism and closeness to the package.

What’s Unique?
In a world where everyone desperately tries to differentiate themselves, Cuisine&Co achieves this through a simple and tasty idea, with a defiant, idealistic and rebellious attitude that is reflected in its wide variety of products.