Agency: The Space Creative
Creative Director: David Thomson
Project Type: Produced, Commercial Work
Client: Pulsin
Location: United Kingdom
Packaging Substrate / Materials: Stand up pouch
Independent agency The Space Creative reveals new packaging designs for Pulsin’s range of Supershakes.
The designs were created with the rest of the Pulsin family in mind, using a rich yet contrasting colour palette to emphasise the added superfoods, vitamins and minerals found within the product. A fluid pattern was introduced, which is central to the new look and feel, to cleverly create movement on pack while elevating the designs to reflect their premium positioning.
We also created more space for on-pack messaging in order to communicate the product’s nutritional benefits.