Elevating laundry with the rebrand of Clothes Doctor

Elevating laundry with the rebrand of Clothes Doctor

Luxury laundry brand, Clothes Doctor has a fresh new look, designed by the award-winning Bristol-based creative agency, The Space Creative.

Founder Lulu O’Connor and the Clothes Doctor team are on a mission to build a global lifestyle brand which encourages people to love the clothes they own, addressing the social issue of fashion pollution and waste, by caring for what you have rather than buying new.

Clothes Doctor has a range of high-performance laundry care for precious garments with solid eco-friendly credentials and amazing fragrances.

Having been selling exclusively online, The Space Creative helped them refresh their branding and packaging design to be shelf-ready, while improving the unboxing experience in e-commerce.

With increasing competition from new brands who had come onto the market with an accessible but premium feel for their products with a relatively high price point, The Space Creative sought to create a clean, simple, and contemporary look for Clothes Doctor with clever use of colour and symbolism to build a design system that could work as hard off pack as it does on.

The resulting branding uses clean fonts in black on white, juxtaposed with pastel shades of colour to segment the range. The Space Creative created a unique set of geometric symbols based on a 3×3 grid of dots that communicate the usage or format of each product, from detergents to fabric conditioners and powders to spritzes.

These symbols were used to create a pattern across the inside of e-commerce shippers, as well as on social media posts and other marketing comms, helping to reinforce the distinctive visual language for Clothes Doctor.

O’Connor says the rebrand has breathed new life into the brand:

“The Space Creative team has been fantastic to work with. Their dedication and creativity have truly brought our vision to life. The rebrand has already started to make a positive impact, and we’re excited to see where it takes us.”

The brand has recently relaunched into Harrods and new listings are in the pipeline.