Sheese rebrands

Agency: The Space Creative
Creative Director: David Thomson
Location: United Kingdom
Project Type: Produced
Client: Bute Island Foods
Product Launch Location: United Kingdom
Packaging Contents: Dairy-Free cheese
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Sheese, the award-winning dairy-free cheese brand from Bute Island Foods has been rebranded by The Space Creative, the brand’s first major refresh in its long history.

The bold and playful new packaging, which will roll out across Sheese’s extensive range, reflects the versatility of each product, encouraging dairy-free seekers to use Sheese to create delicious dairy-free cheese dishes.

Made in a vegan creamery on the Isle of Bute, a small and beautiful island nestling off Scotland’s West Coast, Sheese is really going places. With a long list of awards and listings in the major multiples, 2021 is set to be a big year for the brand with significant marketing support planned.

Mark Crichton, director at Bute Island Foods, says he is delighted with the outcome: “The Space came highly recommended and we have not been disappointed! They took the time to understand the Sheese brand, our history and future plans, and created a new design that we are delighted with. Throughout the process, communication has been excellent and the project went very smoothly. The designs have the right feel and shelf presence and most importantly, they have had a great response from buyers and consumers.”

David Thomson, Creative Director at The Space Creative, says the new design celebrates both the versatility and performance of Sheese. ‘Dairy-free cheese traditionally has a poor reputation when it comes to product delivery, but Sheese has managed to crack the winning formula, with their products melting and bubbling as well as having a delicious taste, so it was important to communicate this within the design – as well as vastly improving shelf standout.

The result is a bold and playful look that injects some foodie fun in a growing category.