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PaperTakeout containers, gift boxes and fast food boxes.19,881GlassWine, spirits and olive oil bottles, plus ceramics.15,905PlasticSoft drinks, personal care and plastic jars.10,839CardboardGift boxes, pizza boxes and shipping cartons.7,421AluminiumDrink cans, snack bags and coffee pouches.4,032CartonMilk cartons, folding boxes and paperboard cases.3,349
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2008 · Packaging of the World launches
2008
2026

Pasta Extra Di Lusso Line

Agency: DISPENSER
Art director: Franco Radoccia
Project Type: Produced, Commercial Work
Client: La Molisana
Location: Italy
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper

It was a careful retro-branding that gave a second life to the old pasta brand and to the historical elements that characterized its first 100 years, among which the vintage classification “Pastificio Extra di lusso” . All the elements of the research have been translated into a neo-vintage pack which also sees the pasta shapes as strictly hand-illustrated and the choice of natural paper for containment.

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