Lac Vuong Group – Limited Edition Packaging

Motivated by the 18 species of Macaw parakeets, which are globally threatened with extinction.

The project’s primary design pictures are of three different species of macaw parrots: Ara ararauna, Ara vagus, and Aracanga. These images correspond to the three product lines in the project: Artisan, Exhibit, and Poetry. The design draws all eyes to itself and concentrates on art in order to create a unique and multifaceted experience that will make clients feel energized and entertained as they embark on a multisensory trip to enjoy coffee.
For artistic value: In addition to their creative packaging, Lac Vuong Group items can be given as gifts to loved ones or utilized as “accessories” to spruce up living areas.

For commercial value: “In any setting, but particularly on display shelves in shops and supermarkets, colorful Macaws will draw people’s attention.” This serves as the foundation for our visual communication with coffee enthusiasts via this creative design”.

Let’s take a look at the three product lines’ packaging designs: Artisan, Exhibit and Poetry.