ABA Coffee — Coffee Roasting Studio

Development of positioning and corporate identity for the ABA CoffeeFactory Roasting Studio

ABA Coffee Factory sells coffee beans and equipment for coffee preparation, gives consultations, training, holds cuppings. In 2020, the market got oversaturated, so the brand needed to re-establish itself. We conducted large-scale research for the company’s developed positioning and a new corporate identity. This post provides a story of work on filter coffee packaging.