Taste Formula

Designer: Svetlana Vorobyova
Project Type: Student Project
School: HSE Design and Art School
Course: Graphic design
Tutor: Ivan Vetrov
Location: Moscow, Russia
Packaging Contents: Sauce
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

“Taste formula” is the range of sauces that offers to turn cooking into synthesis of the Art and Science.

These sauces are made for people who prefer natural and aesthetic products. Particular illustrations were made for each taste. They combine images of molecular kithcen and contemporary art, therefore “Taste formula” stands out from other sauces. Ingredients of the sauce are written on the back of the label.

What’s Unique?
Illustration on the each package extends around the surface that creates illusion of boundless flow of sauce. Bright and pure colours form pleasant anticipation from taste. Package has two forms: bottles are designed for all sauces and tins for sweet tastes only. The subtitle of packages contents of ingridients.