Mousavi Jam

Creative Agency: Rozaneh Ertebat
Designer: Shadi Dolatshahi
Project Type: Produced, Commercial Work
Client: Mousavi Jam
Location: Tehran, Iran
Packaging Contents: Jam
Packaging Substrate / Materials: Glass bottle

The main issue to design this label was to make every different kind of jam recognizable on the shelf. (The height of this label is about 3,5cm and a little difficult to be seen). Therefore we decide to let the name of each jam play the main rule to catch the eyes at the first sight on the center of label. To reach this aim the names should be well designed instead of being a simple typeface. Then we did some uniform artworks for each product by using fruit shapes, putting on the left and also fruit photos on the right side. So customers could find their desired jam easily even if the bottle was not correctly arranged on the shelf. The light color of the background is to make contrast with the full of jam bottle color.

The cap was pre-produced and the design was not changeable.