Chanyin Millet Wine

Creative Agency: Lingyun Creative
Project Type: Produced, Commercial Work
Packaging Content: Chinese wine
Packaging Material: Glass, cardboard
Awards: iF Design Awards 2017
Location: China

This product is made from natural millet in Northwest China. To make it different and more human we hand painted it to tell its tales. The paintings on the package tell the story of an old couple. They suffered terrible hunger from the drought and then a legendary bird gave them golden rice to eat. To show appreciation, they gave the golden rice to the world.

Traditions say that when praying, Chinese people tend to write blessings on fortune bags. For this reason, we write stories inside the boxes. We print them on local rice paper, which can be recycled and decomposed, and is more environment-friendly.