Tula – The Divine Chocolate (Student Project)

Designer: Eloïse Gillard
Project Type: Student Project
School: Strate, école de Design
Course: Branding / Packaging
Tutor: Paul Vickers
Location: Paris, France
Packaging Contents: Chocolate box
Packaging Materials: Paper, cardboard

The subject was to create a chocolate box. The concept of this packaging is based on the Aztec legend , telling the origin of cocoa . This is the Quetzacoalt god , a feathered snake living in the lush forests of Tula in Mexico within the reach of men the sacred cocoa bean . The open box unfolds like a flower with its folds recalling the architecture of temples Aztecs . The graphics are also inspired by this rich and mysterious culture . The outside of the box, where the black and gold illustrations are organized symmetrically , reveals with surprise a bright and colorful inside.

The box contains chocolates with spicy flavors inviting the consumer to travel to the heart of the Aztec culture. Pepper , paprika or cinnamon : each chocolate has a special feature and a symbol. Inside the lid , the consumer can easily find the taste he’s looking for. A surprise awaits the consumer at the center of the box, where one chocolate is like a gold nugget, a buried treasure which reveals a surprise taste.

What’s Unique?
Unique shape, illustrations & graphics design were hand made then worked in Illustrator, originality, make the consumer dreaming, telling a story.