Kurt & Mason Single Malt Personal Care Range
Kurt & Mason Single Malt Personal Care Range
An elevated range created for the connoisseurs of fine living. The ask was simple: to develop a design for a range that is inspired by single malts, that calls for attention simply by being itself amidst a sea of personal care products. The idea was that the consumer should be able to ‘almost’ smell the product even before he actually has done so.
Logo and Brand Architecture
The name Kurt & Mason was given to bring an old-world masculine feel to the brand. Any feminine angle was consciously avoided to keep the TG and purpose clear.
The carrier bottles were mindfully selected to resemble single malt bottles as closely as possible. This explains why they are not flip caps or nozzle caps but have pumps the pipes of which go through a cork that can be seen inside the transparent casing. Sheriff fonts were used to bring in an identifiable posh pub touch to it.
The product variant and ingredient story sat right below to ensure maximum visibility built around its uniqueness.
And finally, the colours navy, green and yellow were chosen for the label to ensure maximum throw against the tan product colour in a transparent bottle.
