Pod Zidom Wine

Agency: Señor. Communication and Branding Agency
Creative Director: Vanja Blumenšajn
Designer: Imelda Ramović
Account: Iva Kaligarić
Project Type: Produced, Commercial Work
Client: Restaurant “Pod zidom”
Location: Zagreb, Croatia
Packaging Contents: Wine

Challenge:
Restaurant “Pod zidom” (Croatian for “Behind the wall”) launched a new selection of house wines – red and white cuvée that will be sold exclusively in the restaurant.

Solution:
Color coded folding front labels symbolically hide their content behind the label (“Behind the wall”). We managed to cover both criteria: wines are easy to distinct one from another and from other fine labels the restaurant offers (waiters already have enough work to do) + simplicity (this criterion is always important to us).