this is _ milk (Student Project)

Designer: Daniel Farò
Project Type: Student Project
Course: 4th Semester Packaging Design, Summersemester 2015
Professor: Christina Hackenschuh
Packaging Content: Milk
Location: Würzburg, Germany

Packaging design for the fictive brand this is _ milk for milk as drink to go. It is common in different parts of the world to drink milk from other animals aside the one from cows. There is not only soy milk as a dairy free option for vegans and lactose-intolerant people. The design for this is _ milk stands out with its vibrant colors and minimal typography. The consumer confidently chooses milk as a healthy option leaving behind all the other beverages.