MIX MAX
MIX MAX
A refreshing cocktail made with real fruit juice. Sold in Indonesia for young adults (21-30 year olds).
THE CHALLENGE
Mix Max visual identity had started to look very dated, which was incongruous with its desired youthful image.
THE SOLUTION
Pop art became the perfect inspiration to help convey the fun, spontaneous position of the brand. The new look gives Mix Max a modern and youthful twist.
