Gostyn Redesigned

Agency: Meggot Creative Agency
Project Type: Concept
Brand: Gostyń
Location: Poznan, Poland

One of the proposals re-branding for packaging concentrated milk Gostyn. The project was developed during the first edition of the “refresher”. The main objective is to restore the popular brand. The project is based on pastel colors that add subtleness to the sweet character. The typography was refreshed too, the word “MILK” is encased in big letters which is perfectly contrasted with the handwritten character used to determine the flavors. Additional accent left behind from the original packaging is the sign of a cow. It has been simplified by what fits in perfectly with the minimalist concept of packaging. The old aluminum packaging has been replaced by a modern doypack.