Sibirskie Morozy Vodka

Agency: STUDIOIN
Project Type: Produced, Commercial Work
Location: Russia

New redesign for vodka “Sibirskie morozy” from STUDIOIN

The previous design launched in 2012 was successfully accepted by Customer, especially in northern part of the country.

Now it is time to renew the product.

New sophisticated label and unique bottle with the realistic ice relief on it help “Sibisrkie morozy” to stand out from the range of “winter vodkas”.

Blizzard trace on the glass forms a symbol of product – reindeer.

Woodland landscape, floating cold clouds, wind stains and deckle edge of label, altogether they create a moving effect and associate with Siberian wide open spaces.

The product has three flavors visually complementing each other on the shelf.