Bronto Snax (Concept)

Designer: Christine Vallaure
Project Type: Concept
Location: Berlin, Germany

Bronto Snax are freeze-dried vegetable sticks without additives (no fat, no sugar, no preservatives) yet still incredibly tasty and crunchy. Rather than positioning the product in the store healthy corner, the plan is to identify it as a happy-healthy lifestyle brand using vivid colours and witty tag lines.