Brrr (Student Project)

Designer: Michèle Beauchamp-Roy
Project Type: Student Project
Project founder and teacher: Sylvain Allard
School: UQÀM – Packaging UQÀM
Photo : Raymond Lanctôt
Location: Montreal, Canada

Brrr combines two great Quebec products, vodka and cranberries. The playful packaging is actually a coat made of cranberry concentrate blisters. As vodka is usually in a freezer, it allows the user to pop the blisters in a glass for a brisk cold cocktail. The zipped cranberry wrap also suggests a quilted coat, evocative of our northern climate.