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2008 · Packaging of the World launches
2008
2026

Head & Shoulders – World Cup Special Edition

Creative Agenc: Creable
Creative Director: Maria Gaviria
Art Director: Maria Gaviria
Illustrators: Charis Tsevis
Designer: Sergio Amaya
Client: Procter & Gamble / Head & Shoulders
Location: Los Angeles, USA
Project Type: Commercial Work

We worked with Illustrator, Charis Tsevis, and Head & Shoulders to create global limited edition bottles that showcase the World Cup. The designs feature iconic and local soccers stars like Messi, Pele and Falcao illustrated by combining hundreds of flags from their respective countries.

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