Taste of Greece

Agency: dolphins//communication design
Art directors: Thanasis Tsampoukas, Vasilis Papadopoulis
Illustrator: Viktor Gountaras
Client: EVA (Greek Distillation Company)
Type Of Work: Commercial Work
Country: Greece

The design aims at the differentiation from the competition in the field of souvenirs for tourists. Ouzo is one of the defining drinks of Greece, to a point that it is now deemed to be a stereotypical choice.

This is the reason why images and symbols which are closely connected to the Greek tradition and culture were used. The tone of the illustration, although inspired by the ancient black-figured vessels, maintains an alternative and lively code of aesthetics.