Semplici Piaceri
Designed by BREAK, Italy.
Designer: Luca Cerri
A leading Italian brand in the cured meats market, Beretta launched a new product line in the roast cluster, among the fastly increasing ones in the industry.
Offering clients a new brand, gluten free, roast meats line, with a unique and distinctive positioning, perfectly testified by the brand name “Semplici Piaceri” (“Simple Pleasures”).
CREATIVE SOLUTION
BREAK was asked to work on brand identity and pack restyling. The answer was a fresh, light and playful, modern packaging, with a strong and highly distinctive chromatic treatment: the purple-shaded packages gained a powerful retail impact, which assured a consistent increase in sales.
