Mask Mints

Design: Deuce Studio
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Mints
Packaging Substrate / Materials: Tin

Mask breath getting you down? Morning commute a bit of a stink? Then look no further, introducing the fresh mint for the busy modern individual, Mask Mints!

Due to the pandemic, the introduction of wearing masks on public transport meant that, unfortunately, many of us were left tasting our own breath whilst commuting or travelling in between meetings. Deuce Studio decided to address the need for an easy, on-the-go solution for the dreaded mask breath. Our idea was to create Mask Mints, a convenient pocket-sized solution with professional, time-poor commuters in mind.

To package the mints, we chose a classic, slimline tobacco tin as a professional addition to fit right alongside your everyday items such as your phone or cardholder. To juxtapose the tongue in cheek concept and to add a hint of class, the design of the tins was based on vintage signage and packaging from the late 19th and early 20th centuries, featuring elegant typography and the fictional inventor of Mask Mints, Mr Fitzgerald. The smaller supporting graphics and copy add contemporary touches to bring the whole design back down to earth, encapsulated by the brand motto ‘A Classic Mint For The New Normal’.

We produced and sent out a limited number of Mask Mints to a few lucky commuters, and we created some extra supporting design around the campaign, including a custom delivery box, out-of-home advertising and, of course, a branded mask.