HK Vitals x MOSHI MOSHI MEDIA LLP

About the client:
HealthKart is one of India’s leading supplement brands. They provide health supplements for multivitamins, Omega, Skincare, Bone & Joints, Hair, Immunity etc.

Brief: 
HealthKart has partnered with Moshi Moshi to create a range identity under which they release multiple products.

Service provided by Moshi Moshi Media LLP:
Competition analysis, Range Identity, Packaging design

What we did:
In our approach to HealthKart’s range design packaging, we meticulously curate each theme to resonate with the unique essence of the product line. This involves carefully selecting cues, imagery, mnemonic styles, and color palettes that not only captivate but also deeply engage our target audience. Our paramount goal is to ensure that every range exudes an irresistible allure, drawing in consumers with its aesthetic appeal and compelling visual narrative. The individual character of each range is determined by factors such as category performance, competition, packaging, and messaging.