Frutos Secos Hacendado

Designed by Lavernia & Cienfuegos, Spain.

A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision.

The solution is based:
– In the functional use of colours, which helps to identify the different ranges of products.

– A clear and very legible typography.

– Huge images of the nuts, which besides facilitating the identification provide a diferential and amusing aspect.