Frutier Packaging

2creativo designed this Frutier packaging, gourmet sweets made of natural fruit.

CHALLENGE:
To design a package that shows the product and makes it attractive.
Coherence with the corporate identity and foresight of package adaptations to future extensions in the product range.

RESPONSE:
Attractive and exclusive packaging. The window of the pack shows the colourful sweets, contrasting with the black colour that it identifies the brand. The red colour of the inferior piece of the packaging personalizes the present product range.
A strip closes the box to reinforce the exclusivity of a gourmet product.

DEVELOPMENT of:
Naming, slogan, logotype, stationery, promotional element, copywriting management, design of the twisted form of the sweet, packaging and website.