Alain Milliat – Les Concentrés

Today, this well known brand of natural fruit nectars and gourmet fruit juices is launching Nolow. Alain Milliat fruit concentrates were created with the world of mixology and gastronomy in mind, adding extra pizzazz to celebratory moments where taste defines everything.

The key is in retaining all the natural flavours, from the orchard to the glass.

Stemming from a natural desire for sharing and conviviality, alongside Alain Milliat, we have developed, a new collection of non-alcoholic drinks with all-natural recipes and exceptional ingredients. Gimbembre and Yuzu are two veritable organic elixirs, artificial-flavor-free, and offering an innovative new tasting experience. The addition of a monogram symbolizing a sectioned citrus fruit to Alain Milliat’s original logo is a first bold step in marking out a distinct visual territory for the range. Truly a new language for fruit concentrates. In a proprietary bottle adorned with flamboyant colors, the vibrant colors of the product itself contrast with the more sober graphic style, specific to Alain Milliat’s branding. With this new linguistic approach, the illustration is balanced with distinct typographic identity work over the entire label, with the stamps referring to the specific fruits and their transformation into the brand product. The work of selecting the raw materials and its demanding transformation was highlighted by a set of gildings and illustrations. In addition, a colored side band reinforces the educational message of the multiple ways in which the product can be enjoyed. Consumed as a shot, simply diluted with sparkling water, in cocktails, mock-tails, or in cooking, we have created original codes for a drink destined to accompany the refined consumer all the way from breakfast to the cocktail bar!