Chikori stand up pouch

Chikori – Georgian, delicious, convenient and a satisfying snack. And what could be better than healthy local Dried Fruit, packed and ready to use

In the first stage two things were very important: to find a place with fertile soil for the fruit garden development and to have a professional and loyal team of locals. After a long search, it was decided that this would be a village, Samtsevrisi, the last village of Kareli municipality. The inscription on the village fortress wall that dates back to the seventh century tells us that the first irrigation channel was made at this time. All this is proof that agriculture has been developed in this place more than 13 centuries ago. For centuries monks and residents of the monastery have been preparing dried fruits. Historically in times of war, it was easy to use and store dried fruit and this product became a gastronomic symbol for the village Samtsevrisi.

The main goal of the product packaging redesign was to present better the product name and logo, less white color, and all this to make it look better on the shelf. The project also included the adaptation of the English logotype. In addition, the company divided the products into lines, children’s snacks (collaboration with Emili), main packaging, balanced diet products (healthy snacks), and premium line (family snacks). In all lines, the logo and background colors have been redistributed to fit the character of the product.